In March 2015, I was at Amsterdam Airport Schiphol en route to Malawi. While at the airport I came across a big billboard by UNICEF of a dirty black child, possibly from ‘Africa’, and wearing tattered clothes. This picture took me back to the debate about representation of poor people in the development discourse. Is this image a representation of the state of this child’s life? Or is this a picture that might help the public to donate their money to support the region where this child comes from?